From Zero to 3 crore: Meet Sushanta Deb Nath, A Passionate entrepreneur who transformed his small motorcycle repairment business into a major success in Barak Valley

Sushanta Deb Nath, a visionary entrepreneur who, fueled by passion and perseverance, transformed his small accessory shop into the largest bike customization business in the entire Barak Valley. With dedication and hard work, he has turned his dream into a ₹3 Cr empire.

Overcoming early hurdles:

He began his journey in the world of bike customisation in Itkhola, Silchar from 2004 to 2006. After gaining some experience, he opened a small shop near Hospital Road from 2004 to 2010.

It was during this time that he realized his passion for automobiles and wanted to establish his own business empire. Despite his desire to pursue a degree in Mechanical Engineering, financial constraints prevented him from doing so.

In 2010, he made the decision to relocate his business to Sonai Road by paying a rent of 400. His goal was to create a bike center as there was a lack of complete bike customisation services in the entire Barak Valley.

His main aim was to provide a one-stop solution, which was not available anywhere else. With the introduction of the Bike Centre, people from all over the area started coming to him for all their motorcycle customisation needs.

Starting with just one employee, he gradually expanded and now has several employees working for him. In an effort to further grow his business, he attempted to open a branch in Dharmanagar, Agartala in 2019, but it did not materialize due to a lack of proper management.

He has also ventured into e-commerce and has a website through which he supplies products pan India. His previous financial year saw a turnover of ₹ 2 crore, with a target of reaching ₹3 crore by the 2024 financial year. He continues to strive to provide the best service in bike servicing to the entire Barak Valley.

Support from family:

One of the keys to Sushanta's success has been his strong relationship with his wife. After getting married, his business skyrocketed by 10 times! His wife brought him luck like no other.

Passionate businessman and entrepreneur, Sushanta Deb Nath transforms a small bike customization shop into a ₹ 3Cr empire in Barak Valley. From humble beginnings, he now plans to expand to Delhi and other metro cities, all through reinvesting his earnings.

His success is attributed to the dedication of his staff, proving that with hard work and determination, anything is possible.